Media Manipulation decrease the trust everything people read, hear and watch online.
We are – as a society – inundated and overwhelmed with a flood of information from a wide array of sources, but these sources of information, by and large, serve the powerful interests and individuals that own them. The main sources of information, for both public and official consumption, include the mainstream media, alternative media, academia and think tanks.
Media manipulation is the most obvious in the mainstream media. The mainstream media is owned directly by large multinational corporations, and through their boards of directors are connected with a plethora of other major global corporations and elite interests
The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information.
Media manipulation strategies are also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics.
One of the most important philosophers of our time Noam Chomsky, one of the classic voices of intellectual dissent has compiled a list of the ten most common and effective strategies for manipulation of the population through the media.
The strategy of distraction diverts public attention from important issues and changes determined by the political and economic elites. The media instead bring attention to minor issues with strong emotional impact.
Also, distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics.
“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals (quote from text Silent Weapons for Quiet War ).”
Creating problems, then offering previously unacceptable solutions. For example: unleashing and intensifying urban violence, or arranging for bloody attacks to have the public ask for more security laws to the detriment of its freedom.
Media manipulation increases intolerance against refugees; so media presents many false terrorist acts. Rising the wave of hate and intolerance against refugees, the governments are sure that people will not ask them to respect the right to asylum for refugees; also, people will not ask their governments to engage in foreign policy in order to stop the war in Syria.
People will accept detrimental socioeconomic conditions gradually under the illusion that it is for their own good. A lot of unpopular measures were accepted during the 1980s and 1990s: the minimal state, privatization, precariousness, massive unemployment, wages. So, all these changes applied once, are able to bring a revolution, but applied gradually after preliminary discussions make people to think that they are for their good.
The strategy of deferring. Another way to accept an unpopular decision is to present it as “painful but necessary”, gaining public acceptance, at the time, for a future application. This gives the public more time to get used to the idea of upcoming unavoidable change and accept it with resignation when the time comes.
Media Manipulation takes specific forms during totalitarianism. Thus, in former socialist countries this strategy was applied in the form of “rumor”. Firstly you heard a rumor and, after a time, that rumor became a reality – and people accepted it.
Media Manipulation through this strategy is very widespread. Treating the public as a little child to develop a superficial way of thinking.
“If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger (see Silent Weapons for Quiet War ).”
Using the emotional side more than rational thinking and reflection opens the door to the unconscious; thus, the implantation of ideas, desires, fears and anxieties and can induce irrational behaviors.
Media manipulation through this strategy is so unexpected that people are easily cheated.
This strategy was successfully used in presidential election in US. Trump won the election because his team campaign advised him to appeal to emotions not rational thinking. During presidential campaign people experimented a lot of irrational feelings: revolt, fear, anger etc.
Depriving the public of education. A corrupt and dysfunctional education system is the ideal tool to keep citizens in ignorance. That’s happens nowadays everywhere in Europe: a lot of Universities, a lot of academic degrees but low knowledge and low cultural level. Because it is very easy to manipulate ignorant people
Media promotes the belief that it is fashionable and rewarding to be stupid, vulgar and uneducated.
Have you ever asked why there are so many stupid TV shows???
To induce individuals to blame themselves for their misfortune by believing that it is due to their own lack of intelligence, abilities or efforts. So, instead of rebelling against the government and economic system they will think that it is only their fault and lack of skills. Thus, they will not take action against the system.
The system can exert greater control and great power over individuals by collecting information on their thoughts, tastes and activities. Also, the system knows the individuals very well. Nowadays it is a gap between common people and the elites; and the elites are those who has the control over common people – knowing them very well